The Myth of Intuition

A recent addition to the excellent ChangeThis website has a go at 'seat of the pants' marketing decisions. The report - The Power of Intuition: And Why It's The Biggest Myth in Business Today - argues that marketers don't do enough research, relying on hunches instead.

Of course, some of you might be thinking 'we would say that' (perish the cynical thought). But then read what the authors have to say about focus groups:

Too often, however, focus groups are used as the only form of research a company does. Focus groups are to serious research what bumper stickers are to Cartesian philosophy.

Maybe it's not just marketers who need to think a little more about the effective use of market research ...