RFID Continues to Evolve

There are some really interesting things happening in the field of Radio Frequency ID tags (RFID). No longer merely a tool for asset trackers and inventory managers it would appear that those boffins have much bigger plans for the RFID tag.

Before too long we could see the majority of our household items tagged and connected to the internet. Whilst this may seem like some sort of Orwellian nightmare to some it does offer marketers the opportunity to interact with consumers on a much deeper and intimate level than previously imaginable.

Big Brother and Amarach will be watching closely.....