Taking the Consumer Seriously

Irish academics tend to steer clear of consumer issues in general and consumer research in particular. So it is refreshing to come across an academic team who take the consumer seriously, namely CRiAC: the Centre for Research in Advertising & Consumption at the University of Bath.

Their publications include some really interesting and innovative reports - many of which are relevant to Irish marketers. And you don't need to be knee deep in the middle of an MBA or MBS to read them. Go ahead: treat yourself.