Word of mouth marketing (WOMM) is big and getting bigger. For an excellent primer on WOMM (or buzz marketing) check out this from the brilliant SlideShare website.
And yes, it is measurable - as we have found in our own research - AND increasingly important in reaching Irish consumers.
Tuesday, February 19, 2008
What's The Buzz?
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1 comments:
Nice slideshow but you ought to know that there's some serious debate about:
i. whether what people say to each other is that important (what folk do seems much more prevalent and powerful in non-consumer behaviour and therefore is likely to be so here)
ii. whether there are influencers as described (this is based on information network and signal-transmission theory); human social structures are much more fluid and complex than this
And so on...
this is not so much a primer but a really partial picture of how things really work.
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