Green'ish Consumers

One of the things you learn fast in the market research business is that it's relatively easy to change what people say; harder to change what they think; and really difficult to change what they do. This is especially true in relation to surveys about attitudes to the environment and green consumerism. Consumers - and we hope you're sitting down - often say one thing and do another.

Joel Makower has a good post on his blog reviewing US research about attitudes to green marketing and Earth Day. There's a lot that's relevant to Irish consumers. See also the latest issue of the David Report, taking the debate about green consumerism to a whole new level. It might even change what you do, not just what you think.