The Ads Do Work

We've blogged before about neuro-marketing and its potential for Irish marketers.

Two recent newspaper items focus specifically on the market research practice of neuro-marketing and their use in ad testing. The first, from The Guardian, raises inevitable concerns about the potential for manipulation of people against their will. The second, from New York Times, deals more with the validity of neuro-science as a guide to testing marketing effectiveness.

Both are well worth reading: in uncertain times marketers are going to turn increasingly to methods that guarantee certain results.