What's The Point?

Here's yet another cool demonstration of the power of web 2.0 to change the interface between businesses and customers - it's called The Point. We think you'll be seeing a lot more of this and similar initiatives over the next few years.

The idea is a social networking application for individuals to form 'platforms for group action'. Check out their animated introductions to 'The Frustrated Consumer' and 'The Smart Shopper' to get a sense of how web 2.0 is going to transform marketing 1.0.