Thursday, May 1, 2008
If MySpace were a country it would be the 8th largest country in the world
We thought that was a 'wow-stat' ... Bottom line: in such a world marketers should forget experiences and focus on 'micro-interactions'. Read on:
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2 comments:
Interesting presentation though it looks like Armano is fleshing out the 'Experience Economy' concept slightly with experience related buzz words in order to engage, enable, and empower the consumer making the company useful to the persons utility and ubiquitious in impacting on multiple life domains through transmodality digital-analogue touchpoints... Cut away the jargon and this guy seems to be repeating established sense: pay attention to detail and each interaction, respect the consumer, do your best to make a brand consistent across medias, engage the consumer, remember s/he helps produce the brand and increasingly the product...
Spot on Michael, but you'd be surprised how rare 'established sense' actually is in the marketing world. There's an entire industry, like old generals, invested in fighting 'the last war'. They want big mass media to bombard consumers into submission in order to boost sales and market share.
But the consumers have moved on, and a lot of brands are struggling to keep up - for now.
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