One thing we can all look forward to in a recession is innovative pricing policies. The one that caught our attention recently was Taxmobil in Switzerland. You register your mobile and credit card details and then you call a number when you need a taxi ... as often as you want.
The price is fixed no matter how often you use a taxi. All in for €48 a month. We could see a lot of businesses going for such an offer in Ireland. And, let's face it, it could even be cheaper than owning (insuring/taxing/parking) your own car. Nice one.
Sunday, December 14, 2008
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