Happy Workers

Employee Satisfaction In Ireland

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Parent Power

Our latest research on parents and education for Irish Life shows the huge scale of investment made out of after tax incomes. With so much being spent on primary and secondary level, will third level fees crowd out that spending?

Read more here and here.

The Brand Down Under

Politicians down under have decided to fund initiatives directed at establishing “Brand Sydney”. The goal of Brand Sydney is to encourage tourism in the city, something that has been on a downward trend for the past few years (despite the best efforts of Irish backpackers). The new branding will even include a logo that will aim to be as famous as “I Love NY”. Its difficult to gauge the success of any new branding initiatives but it will be interesting to see if the number of tourists increase after Brand Sydney is launched. Read about it here

Rainy Day Precautions

Our latest research for Halifax shows Irish consumers starting to save more money for the proverbial rainy day. And it isn't due to the weather ...

Read more here.

Ireland already has a high savings ratio: expect it to rise further as consumers tread carefully in the months ahead.

In The Blyk

Blyk, the first free mobile network to be funded by advertising, has now got over 100,000 people to sign up for it’s service in the UK. Users (all aged 16-24 year) who sign up to the network receive advertising messages on their mobiles and, in return, are given an allowance of free texts and minutes each month. The two Finnish guys behind it know what they’re doing - one used to be president of Nokia and the other was chairman of Contra advertising group. Here’s a brief video explaining the concept.