The Value Challenge

To coincide with International Consumer Day, the National Consumer Agency has launched a new service called ConsumerValue. To coincide with the launch, the NCA commissioned Amárach Research to conduct a survey of Irish consumers that examined the impact of the recession on their spending habits and intentions. As well as highlighting the drivers of spending by value conscious consumers.

The research is presented below - you can download the powerpoint version of the presentation from the NCA website:

NCA Consumer Value Survey February 2009

View more presentations from Amárach Research.