Are We Nearly There?

The latest forecasts from Davy should be of some comfort to marketers. The recession may not be over, but it looks like we're moving from the end of the beginning to at least the beginning of the end.

But we're not there yet: 2009 will see a nasty contraction in consumer spending of -9%, according to Davy. However, most of that will be in the first half of the year (now nearly over), with the rest of the year adding to the misery but not by anywhere near as much. Next year's outlook isn't great (another fall in spending), just not as bad.

There's a silver lining in there somewhere ...