So with TV ad time not as profitable as it once was, the government has made the decision to wipe out advertising on the two public TV channels starting in September, to emphasize a clearer “public service” orientation. There will be no more ads on the Televisión Española (TVE) network, and new taxes on private channels and telecom companies will support public TV budgets.No mention of increasing the TV licence - phew!
Friday, May 22, 2009
A Break from Ad Breaks
Here's a scary thought for Irish television broadcasters: what if you run out of advertisers and have to show programmes without any ad breaks? That's what's happening in Spain - according to the excellent JWT Anxiety Index blog:
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2 comments:
Though it may not be all good news as TV ads may actually enhance the viewing experience due to reducing the effect of adaptation and diminishing enjoyment over the course of a show. The TVE network channels could still include public service messages at various stages throughout their shows to protect consumers against adaptation!
working link to the study-Enhancing the Television‐Viewing Experience through Commercial Interruptions
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