Marketing for Recovery

Marketing will lead the recovery. Don't take our word for it: a new, global survey of SMEs by the Economist Intelligence Unit for Verio rates marketing as the business area most important to helping companies prepare for an improving economy.

The fact that it is small businesses rather than large corporates that are saying this bodes well indeed for marketing's future role. The task in the meantime is to hold on to your marketing team and your marketing budget! One that will get a lot easier as we reach the bottom of the economic cycle and start the long but rewarding trek up the recovery curve.