The latest forecasts from the OECD for Ireland (pdf) give us some clues as to what to expect in Irish consumer markets over the next eighteen months.The chart shows the value and volume of consumer spending, in 2005 prices. So if you are preparing your marketing plan for 2010 you should assume sales volumes closer to 2005 levels, and sales values closer to 2006 levels.
Next year's levels will be lower than this year as it happens: but the overall OECD outlook suggests a much improving trend for Ireland from this time next year onwards.
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