Tuesday, July 7, 2009

Measuring Recovery

Everyone you meet asks the same question: "how's business?" It's our way of finding out if the economic cycle is turning.

We've gone and asked sort of the same question of 1,000 adults every month since April. We have created the Economic Recovery Index to guage where we are in the cycle. And hopefully to see the recovery before it shows up (belatedly) in the official statistics.

Download the latest report here - we hope you find it 'hopeful'!

1 comments:

Finian said...

Interesting measurement. Great to see people are beginning to be more optimistic. Are there any other factors which you could consider? News at the time of research? Budget in April? Weather?